The American Bakers Association approached me to design their yearly convention program in early 2018. They were looking for a complete departure, something different than they had ever done before, to match their theme of "Innovate. Cultivate. Invigorate. Planting the seeds for growth."
The end result was an interactive spiral bound convention playbook that was part schedule, part notebook, part guide, part networking tool. We chose bright green to convey the idea of growth, along with bold fonts and graphics, for a modern look and feel that was both playful and professional.
Feedback from the President & CEO of ABA: "I am blown away with the look, feel, quality and professional layout. Very impressive. Thanks and great job."
The convention program won the All Media Award "Gold - 1st Place" for Best Convention Program from Association Trends Magazine in March 2019.