SELECTED WORK
I build content systems that don’t exist yet.
Most of my work starts the same way: someone identifies a gap, such as a a product with no content ecosystem, a department with no collateral, a website with no organizing logic, and I figure out how to fill it with a system of content that works together: campaigns, web experiences, sales tools, email sequences, and the strategy that connects them.
My day-to-day is primarily short-form — emails, social posts, value propositions, presentations, and sell sheets. But the work I’m most proud of is the underlying architecture: deciding what content needs to exist, how the pieces relate to each other, and what each is supposed to accomplish.
This portfolio includes four projects that represent that approach. Each one started with a gap and ended with a system, and in most cases, the system is still growing.
PROJECT LINKS:
Skin Health Microsite
Content architecture, UX concept, and copywriting for a 7-page product microsite
Advanced Wound Care Email Campaign
5-email nurture sequence with marketing automation and lead scoring. See metrics here.
PURPLE NITRILE* Content Campaign
Blog series and social content for a flagship product with no content ecosystem.
Blog 1
Social Post 1 - June 2026
Links to Social Posts (posting July/August 2026)
Business Development Collateral System
Leave-behind folio for a new BD department